Canon EOS 90Dvs Fujifilm GFX 100S IIvs Hasselblad 907X & CFV 100C
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the canon eos 90d is the most affordable; only the canon eos 90d, fujifilm gfx 100s ii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Fujifilm GFX 100S II (2024) | Hasselblad 907X & CFV 100C (2023) |
|---|---|---|---|
| Price | £849 | £4,499 | £8,999 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 32.5MP | 102.0MP | 100.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | 4K/30p, 1080p/60p | None |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect AF with subject/face/eye detection | Manual focus (V-system lenses) / contrast AF (XCD) |
| Stabilisation | None (no IBIS) | 8-stop IBIS | None |
| Burst Rate | 10fps mechanical | 7fps | 2.7fps |
| Battery Life | ~1300 shots (CIPA with OVF) | 460 shots (CIPA) | 350 shots (CIPA) |
| Weight | 701g body only | 883g body only | 1100g (body + back) |
| Dimensions | 140.7 × 104.8 × 76.8mm | 150.0 × 104.2 × 87.2mm | 97.0 × 97.0 × 63.0mm (body only) |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.5" OLED EVF, 5.76M dots | External EVF sold separately |
| Screen | 3.0" vari-angle touchscreen | 3.2" tilting touchscreen | 2.36" rear LCD on 907X + 3.0" on CFV 100C |
| Mount | Canon EF / EF-S | Fujifilm GFX (G-mount) | Hasselblad V-mount (+ XCD adapter) |
| Memory Cards | Dual SD UHS-II slots | Dual SD UHS-II | Single CFexpress Type B + 1TB internal SSD |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth |
Compare pairs from this group