Canon EOS 90Dvs Fujifilm GFX 100S IIvs ZV-E10
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-e10 is the most affordable; only the canon eos 90d, fujifilm gfx 100s ii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Fujifilm GFX 100S II (2024) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £849 | £4,499 | £399 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | 32.5MP | 102.0MP | 24.2MP |
| Video | 4K/30p (1.6× crop), FHD/120p | 4K/30p, 1080p/60p | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None (no IBIS) | 8-stop IBIS | None (use OIS lenses) |
| Burst Rate | 10fps mechanical | 7fps | 11fps |
| Battery Life | ~1300 shots (CIPA with OVF) | 460 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 701g body only | 883g body only | 343g body only |
| Dimensions | 140.7 × 104.8 × 76.8mm | 150.0 × 104.2 × 87.2mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.5" OLED EVF, 5.76M dots | None |
| Screen | 3.0" vari-angle touchscreen | 3.2" tilting touchscreen | 3.0" fully articulating touchscreen |
| Mount | Canon EF / EF-S | Fujifilm GFX (G-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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