Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Canon EOS 90D (2019)
Fujifilm X100VI (2024)
A7 IV (2021)
Quick take: The fujifilm x100vi has the highest resolution at 40mp; the canon eos 90d is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Fujifilm X100VI (2024) | A7 IV (2021) |
|---|---|---|---|
| Price | £849 | £1,499 | £2,299 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 40.2MP APS-C X-Trans CMOS 5 HR | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 32.5MP | 40.2MP | 33.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect 425 points, subject/eye tracking | 759-point phase-detect, AI subject recognition |
| Stabilisation | None (no IBIS) | 7-stop IBIS | 5-axis IBIS, 5.5 stops |
| Burst Rate | 10fps mechanical | 8fps mechanical, 25fps electronic | 10fps mechanical, 30fps electronic |
| Battery Life | ~1300 shots (CIPA with OVF) | ~450 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 701g body only | 533g with battery and card | 659g body only |
| Dimensions | 140.7 × 104.8 × 76.8mm | 128.0 × 74.8 × 55.3mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | Optical/EVF hybrid, 3.69M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.0" vari-angle touchscreen | 3.0" tilting touchscreen | 3.0" vari-angle touchscreen |
| Mount | Canon EF / EF-S | Fixed Fujinon 23mm f/2 (35mm equiv) | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II slots | Single SD UHS-I slot | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
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