Canon EOS 90Dvs Hasselblad 907X & CFV 100Cvs OM System TG-7
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
OM System
OM System TG-7 (2023)
From £449
Best for Adventure, underwater & outdoor use
View OM System TG-7
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Adventure, Underwater & Outdoor Use — OM System TG-7 (2023): Waterproof to 15m, freezeproof and shockproof — the TG-7 is the most capable rugged compact for adventure and outdoor use.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
OM System TG-7 (2023)
- You dive, surf, kayak, ski, or hike and need a camera that genuinely survives anything
- You want a waterproof backup or travel camera that doesn't require a separate housing
- You need a rugged compact for adventure, outdoor, and underwater activities
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the om system tg-7 is the most affordable; only the canon eos 90d, om system tg-7 are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Hasselblad 907X & CFV 100C (2023) | OM System TG-7 (2023) |
|---|---|---|---|
| Price | £849 | £8,999 | £449 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 12MP BSI CMOS |
| Resolution | 32.5MP | 100.0MP | 12.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | None | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Manual focus (V-system lenses) / contrast AF (XCD) | Hybrid phase/contrast AF |
| Stabilisation | None (no IBIS) | None | Digital IS |
| Burst Rate | 10fps mechanical | 2.7fps | 20fps |
| Battery Life | ~1300 shots (CIPA with OVF) | 350 shots (CIPA) | 340 shots (CIPA) |
| Weight | 701g body only | 1100g (body + back) | 253g |
| Dimensions | 140.7 × 104.8 × 76.8mm | 97.0 × 97.0 × 63.0mm (body only) | 113.0 × 66.5 × 32.7mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | External EVF sold separately | None |
| Screen | 3.0" vari-angle touchscreen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" fixed TFT LCD |
| Mount | Canon EF / EF-S | Hasselblad V-mount (+ XCD adapter) | Fixed 25mm-equiv f/2.0 lens (4× optical zoom) |
| Memory Cards | Dual SD UHS-II slots | Single CFexpress Type B + 1TB internal SSD | Single SD UHS-I |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth |
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