Canon EOS 90Dvs Hasselblad X1D II 50Cvs A7 III
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the canon eos 90d is the most affordable; only the canon eos 90d, a7 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Hasselblad X1D II 50C (2019) | A7 III (2018) |
|---|---|---|---|
| Price | £849 | £3,999 | £1,699 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 50MP medium-format CMOS (43.8 × 32.9mm) | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 32.5MP | 50.0MP | 24.2MP |
| Video | 4K/30p (1.6× crop), FHD/120p | None | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Contrast-detect AF | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | None (no IBIS) | None | 5-axis IBIS, 5 stops |
| Burst Rate | 10fps mechanical | 2.7fps | 10fps with AF/AE tracking |
| Battery Life | ~1300 shots (CIPA with OVF) | 370 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 701g body only | 766g body only | 565g (body, battery, card) |
| Dimensions | 140.7 × 104.8 × 76.8mm | 148.0 × 97.0 × 73.8mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.0" vari-angle touchscreen | 3.6" touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Canon EF / EF-S | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual SD UHS-II | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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