Canon EOS 90Dvs Hasselblad X1D II 50Cvs A7S III
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Professional Video & Low-Light Filmmaking — A7S III (2020): If video is your primary discipline, the A7S III is the camera. 4K/120p at 10-bit in a weather-sealed body with a 9.44M dot EVF is an extraordinary package. The 12MP sensor isn't limiting for video — and it's usable at ISO 409,600 in a pinch.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7S III (2020)
- Filmmakers and videographers who need 4K/120p at 10-bit
- Event videographers who shoot in dark venues regularly
- Documentary filmmakers who need reliable AF and weather sealing
- Hybrid shooters where video is primary and stills are secondary
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the canon eos 90d is the most affordable; only the canon eos 90d, a7s iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Hasselblad X1D II 50C (2019) | A7S III (2020) |
|---|---|---|---|
| Price | £849 | £3,999 | £2,999 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 50MP medium-format CMOS (43.8 × 32.9mm) | 12.1MP Full-Frame BSI CMOS (12-bit, back-illuminated) |
| Resolution | 32.5MP | 50.0MP | 12.1MP |
| Video | 4K/30p (1.6× crop), FHD/120p | None | 4K/120p 10-bit, 4K/60p 10-bit S-Cinetone/S-Log3, 1080p/240p |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Contrast-detect AF | Phase-detect, 759 points, real-time Eye AF (human & animal), subject recognition |
| Stabilisation | None (no IBIS) | None | 5.5-stop IBIS |
| Burst Rate | 10fps mechanical | 2.7fps | 10fps mechanical |
| Battery Life | ~1300 shots (CIPA with OVF) | 370 shots (CIPA) | ~600 shots (CIPA) / ~70min continuous 4K recording |
| Weight | 701g body only | 766g body only | 699g (body, battery, card) |
| Dimensions | 140.7 × 104.8 × 76.8mm | 148.0 × 97.0 × 73.8mm | 128.9 × 96.9 × 80.8mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.87" OLED EVF, 3.69M dots | OLED EVF, 9.44M dots, 0.90× magnification — best EVF Sony has made |
| Screen | 3.0" vari-angle touchscreen | 3.6" touchscreen | 3.0" vari-angle touchscreen, 1.44M dots |
| Mount | Canon EF / EF-S | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual SD UHS-II | Dual CFexpress Type A / SD UHS-II (both slots) |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), full-size HDMI, Wi-Fi 6, Bluetooth |
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