Canon EOS 90Dvs Hasselblad X1D II 50Cvs ZV-E10 II
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 ii is the most affordable; only the canon eos 90d is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Hasselblad X1D II 50C (2019) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £849 | £3,999 | £679 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 50MP medium-format CMOS (43.8 × 32.9mm) | 26MP APS-C BSI Exmor CMOS |
| Resolution | 32.5MP | 50.0MP | 26.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | None | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Contrast-detect AF | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | None (no IBIS) | None | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 10fps mechanical | 2.7fps | 11fps |
| Battery Life | ~1300 shots (CIPA with OVF) | 370 shots (CIPA) | ~570 shots equivalent |
| Weight | 701g body only | 766g body only | 293g body only |
| Dimensions | 140.7 × 104.8 × 76.8mm | 148.0 × 97.0 × 73.8mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.87" OLED EVF, 3.69M dots | None |
| Screen | 3.0" vari-angle touchscreen | 3.6" touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Canon EF / EF-S | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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