Canon EOS 90Dvs Hasselblad X2D 100Cvs A6700
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
All-Round & Video — A6700 (2023): Best-in-class autofocus and 4K/120p video in a compact APS-C body — the standout camera under £1,000.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A6700 (2023)
- You want a compact, travel-friendly system without sacrificing autofocus performance
- You're an enthusiast upgrading from an entry-level camera and ready for a more capable body
- You shoot wildlife or sports and want APS-C reach from a lightweight kit
- You create video content and need reliable subject and eye tracking in a small form factor
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the canon eos 90d is the most affordable; only the canon eos 90d, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Hasselblad X2D 100C (2022) | A6700 (2023) |
|---|---|---|---|
| Price | £849 | £7,999 | £999 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 26MP APS-C Exmor R BSI CMOS |
| Resolution | 32.5MP | 100.0MP | 26.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | None | 4K/120p, 4K/60p oversampled, S-Log3, 10-bit |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition (human/animal/bird/vehicle) |
| Stabilisation | None (no IBIS) | 7-stop IBIS | 5-axis IBIS, 5.0 stops |
| Burst Rate | 10fps mechanical | 3.3fps | 11fps mechanical, 30fps electronic |
| Battery Life | ~1300 shots (CIPA with OVF) | 420 shots (CIPA) | ~570 shots (CIPA) |
| Weight | 701g body only | 895g body only | 493g body only |
| Dimensions | 140.7 × 104.8 × 76.8mm | 148.5 × 106.3 × 75.0mm | 122.0 × 69.0 × 75.1mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.87" OLED EVF, 5.76M dots | EVF, 2.36M dots |
| Screen | 3.0" vari-angle touchscreen | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen |
| Mount | Canon EF / EF-S | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-II / CFexpress Type A slot |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2), Bluetooth, Wi-Fi |
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