Canon EOS 90Dvs Hasselblad X2D 100Cvs A7 IV
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the canon eos 90d is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Hasselblad X2D 100C (2022) | A7 IV (2021) |
|---|---|---|---|
| Price | £849 | £7,999 | £2,299 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 32.5MP | 100.0MP | 33.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | None | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition |
| Stabilisation | None (no IBIS) | 7-stop IBIS | 5-axis IBIS, 5.5 stops |
| Burst Rate | 10fps mechanical | 3.3fps | 10fps mechanical, 30fps electronic |
| Battery Life | ~1300 shots (CIPA with OVF) | 420 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 701g body only | 895g body only | 659g body only |
| Dimensions | 140.7 × 104.8 × 76.8mm | 148.5 × 106.3 × 75.0mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.87" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.0" vari-angle touchscreen | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen |
| Mount | Canon EF / EF-S | Hasselblad XCD | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
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