Canon EOS 90Dvs Hasselblad X2D 100Cvs A7C
Canon
Canon EOS 90D (2019)
From £849
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Compact Travel & Content Creation — A7C (2020): The A7C proves full-frame doesn't have to be bulky. Excellent battery life, reliable Eye AF and a vari-angle screen in a pocketable body is a compelling combination for travel and content creators. The A7C II improved on it, but the original remains a strong value buy.
Who should buy what
Canon EOS 90D (2019)
- You're invested in Canon EF DSLR lenses and don't want to switch systems
- You shoot wildlife or sports and prefer an optical viewfinder
- You want a mid-range DSLR upgrade without going mirrorless
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A7C (2020)
- Travel photographers who want full-frame in the smallest possible body
- Content creators who need a flip screen and reliable Eye AF
- Photographers upgrading from APS-C who want to keep a compact kit
- Vloggers who need 4K and great battery life on the road
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the canon eos 90d is the most affordable; only the canon eos 90d, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | Hasselblad X2D 100C (2022) | A7C (2020) |
|---|---|---|---|
| Price | £849 | £7,999 | £1,299 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 32.5MP | 100.0MP | 24.2MP |
| Video | 4K/30p (1.6× crop), FHD/120p | None | 4K/30p (oversampled), 1080p/120p slow-motion, S-Log2/S-Log3 |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect AF with subject/face/eye detection | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | None (no IBIS) | 7-stop IBIS | 5-axis IBIS, 5 stops |
| Burst Rate | 10fps mechanical | 3.3fps | 10fps with AF/AE tracking |
| Battery Life | ~1300 shots (CIPA with OVF) | 420 shots (CIPA) | ~740 shots (CIPA) — outstanding for a Sony mirrorless |
| Weight | 701g body only | 895g body only | 509g (body, battery, card) |
| Dimensions | 140.7 × 104.8 × 76.8mm | 148.5 × 106.3 × 75.0mm | 124.0 × 71.1 × 59.7mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | 0.87" OLED EVF, 5.76M dots | None built-in — use rear screen or accessory EVF |
| Screen | 3.0" vari-angle touchscreen | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen, 921k dots |
| Mount | Canon EF / EF-S | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-II |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth, NFC |
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