Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Canon EOS 90D (2019)
A7 III (2018)
A7 IV (2021)
Quick take: The a7 iv has the highest resolution at 33mp; the canon eos 90d is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | A7 III (2018) | A7 IV (2021) |
|---|---|---|---|
| Price | £849 | £1,699 | £2,299 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 24.2MP Full-Frame Exmor R BSI CMOS | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 32.5MP | 24.2MP | 33.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | 4K/30p (6K oversampled), 1080p/120p slow-motion | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect, 693 points, real-time Eye AF & animal AF | 759-point phase-detect, AI subject recognition |
| Stabilisation | None (no IBIS) | 5-axis IBIS, 5 stops | 5-axis IBIS, 5.5 stops |
| Burst Rate | 10fps mechanical | 10fps with AF/AE tracking | 10fps mechanical, 30fps electronic |
| Battery Life | ~1300 shots (CIPA with OVF) | ~710 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 701g body only | 565g (body, battery, card) | 659g body only |
| Dimensions | 140.7 × 104.8 × 76.8mm | 126.9 × 95.6 × 73.7mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | EVF, 2.36M dots, 0.78× magnification | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.0" vari-angle touchscreen | 3.0" tilting touchscreen, 921k dots | 3.0" vari-angle touchscreen |
| Mount | Canon EF / EF-S | Sony E-mount | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II slots | Dual SD (UHS-II slot 1, UHS-I slot 2) | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
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