Canon EOS 90Dvs A7 IIIvs ZV-E10

GearFrame · Updated March 2026

Canon Canon EOS 90D Canon Canon EOS 90D (2019) From £849 Best for Sports, wildlife & DSLR enthusiasts View Canon EOS 90D
VS
Sony A7 III Sony A7 III (2018) From £1699 Best for All-round photography & video View A7 III
VS
Sony ZV-E10 Sony ZV-E10 (2021) From £399 Best for Vlogging & video View ZV-E10

Which should you buy?

Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.

All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.

Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.

↓ Full specifications below

Canon EOS 90D (2019)

  • You're invested in Canon EF DSLR lenses and don't want to switch systems
  • You shoot wildlife or sports and prefer an optical viewfinder
  • You want a mid-range DSLR upgrade without going mirrorless

A7 III (2018)

  • Enthusiast photographers upgrading from APS-C for the first time
  • Working photographers who need reliable AF and weather sealing
  • Anyone who shoots in low light regularly
  • Hybrid shooters needing both stills and video performance

ZV-E10 (2021)

  • You're starting out as a content creator and want an affordable Sony APS-C mirrorless
  • You want the flexibility to grow your lens collection as your skills and needs develop
  • You're primarily a video creator rather than a stills photographer

Quick take: The canon eos 90d has the highest resolution at 32mp; the zv-e10 is the most affordable; only the canon eos 90d, a7 iii are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Canon EOS 90D (2019)A7 III (2018)ZV-E10 (2021)
Price £849 £1,699 £399
Sensor 32.5MP APS-C CMOS (Dual Pixel AF) 24.2MP Full-Frame Exmor R BSI CMOS 24.2MP APS-C Exmor CMOS
Resolution 32.5MP 24.2MP 24.2MP
Video 4K/30p (1.6× crop), FHD/120p 4K/30p (6K oversampled), 1080p/120p slow-motion 4K/30p, 1080p/120p
Autofocus Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) Phase-detect, 693 points, real-time Eye AF & animal AF Phase-detect, 425 points, Real-time Eye AF
Stabilisation None (no IBIS) 5-axis IBIS, 5 stops None (use OIS lenses)
Burst Rate 10fps mechanical 10fps with AF/AE tracking 11fps
Battery Life ~1300 shots (CIPA with OVF) ~710 shots (CIPA) ~440 shots (CIPA)
Weight 701g body only 565g (body, battery, card) 343g body only
Dimensions 140.7 × 104.8 × 76.8mm 126.9 × 95.6 × 73.7mm 115.2 × 64.2 × 44.8mm
Weather Sealed Yes Yes No
Viewfinder Optical pentaprism, 100% coverage, 0.95× magnification EVF, 2.36M dots, 0.78× magnification None
Screen 3.0" vari-angle touchscreen 3.0" tilting touchscreen, 921k dots 3.0" fully articulating touchscreen
Mount Canon EF / EF-S Sony E-mount Sony E-mount
Memory Cards Dual SD UHS-II slots Dual SD (UHS-II slot 1, UHS-I slot 2) Single SD UHS-I slot
Connectivity USB 2.0, Bluetooth, Wi-Fi USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI
⚡ Compare specs side by side Canon EOS 90D prices → A7 III prices → ZV-E10 prices →

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