EOS M50 IIvs GFX 50S IIvs Hasselblad 907X & CFV 100C
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Beginners & Vlogging — EOS M50 II (2020): Canon's most approachable mirrorless — Dual Pixel AF and beautiful colour science in a beginner-friendly body.
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Who should buy what
EOS M50 II (2020)
- You want your first mirrorless camera at the lowest possible price
- You're a vlogger or content creator just starting out
- Note: EF-M mount is discontinued — consider the EOS R50 for a future-proof system
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the eos m50 ii is the most affordable; only the gfx 50s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | EOS M50 II (2020) | GFX 50S II (2021) | Hasselblad 907X & CFV 100C (2023) |
|---|---|---|---|
| Price | £449 | £2,999 | £8,999 |
| Sensor | 24.1MP APS-C CMOS | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 24.1MP | 51.4MP | 100.0MP |
| Video | 4K/25p (cropped), 1080p/60p | 4K/30p (cropped) | None |
| Autofocus | Dual Pixel CMOS AF, 143 AF points, eye detection | Phase-detect, 425 points | Manual focus (V-system lenses) / contrast AF (XCD) |
| Stabilisation | None (no IBIS) | 5-axis IBIS, 6.5 stops | None |
| Burst Rate | 10fps | 3fps | 2.7fps |
| Battery Life | ~305 shots (CIPA) | ~440 shots (CIPA) | 350 shots (CIPA) |
| Weight | 387g body only | 900g body only | 1100g (body + back) |
| Dimensions | 116.3 × 88.1 × 58.7mm | 150.0 × 104.2 × 87.2mm | 97.0 × 97.0 × 63.0mm (body only) |
| Weather Sealed | No | Yes | No |
| Viewfinder | EVF, 2.36M dots, 0.39× | EVF, 3.69M dots, 0.77× magnification | External EVF sold separately |
| Screen | 3.0" vari-angle touchscreen | 3.2" tilting touchscreen | 2.36" rear LCD on 907X + 3.0" on CFV 100C |
| Mount | Canon EF-M mount | Fujifilm G-mount (medium format) | Hasselblad V-mount (+ XCD adapter) |
| Memory Cards | Single SD UHS-I slot | Dual SD UHS-II slots | Single CFexpress Type B + 1TB internal SSD |
| Connectivity | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, Wi-Fi, Bluetooth |
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