EOS M50 IIvs Hasselblad X1D II 50Cvs ZV-E10
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Beginners & Vlogging — EOS M50 II (2020): Canon's most approachable mirrorless — Dual Pixel AF and beautiful colour science in a beginner-friendly body.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
EOS M50 II (2020)
- You want your first mirrorless camera at the lowest possible price
- You're a vlogger or content creator just starting out
- Note: EF-M mount is discontinued — consider the EOS R50 for a future-proof system
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | EOS M50 II (2020) | Hasselblad X1D II 50C (2019) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £449 | £3,999 | £399 |
| Sensor | 24.1MP APS-C CMOS | 50MP medium-format CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | 24.1MP | 50.0MP | 24.2MP |
| Video | 4K/25p (cropped), 1080p/60p | None | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF, 143 AF points, eye detection | Contrast-detect AF | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None (no IBIS) | None | None (use OIS lenses) |
| Burst Rate | 10fps | 2.7fps | 11fps |
| Battery Life | ~305 shots (CIPA) | 370 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 387g body only | 766g body only | 343g body only |
| Dimensions | 116.3 × 88.1 × 58.7mm | 148.0 × 97.0 × 73.8mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | No | No |
| Viewfinder | EVF, 2.36M dots, 0.39× | 0.87" OLED EVF, 3.69M dots | None |
| Screen | 3.0" vari-angle touchscreen | 3.6" touchscreen | 3.0" fully articulating touchscreen |
| Mount | Canon EF-M mount | Hasselblad XCD | Sony E-mount |
| Memory Cards | Single SD UHS-I slot | Dual SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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