First Camera / Beginner Photography — EOS R100 (2023): The R100 does the basics well at the lowest possible price point. Its main value is as a gateway into the Canon RF ecosystem — the lenses you buy now will work on any Canon body you upgrade to later. Modest ambitions, reliably met.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
EOS R100 (2023)
Hasselblad X2D 100C (2022)
ZV-E10 (2021)
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the zv-e10 is the most affordable; only the hasselblad x2d 100c is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | EOS R100 (2023) | Hasselblad X2D 100C (2022) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £529 | £7,999 | £399 |
| Sensor | 24.1MP APS-C CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | 24.1MP | 100.0MP | 24.2MP |
| Video | 4K/30p (slight crop), 1080p/60p | None | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF, face detection, subject tracking | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None (no IBIS) | 7-stop IBIS | None (use OIS lenses) |
| Burst Rate | 6.5fps mechanical | 3.3fps | 11fps |
| Battery Life | ~270 shots (CIPA) | 420 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 356g (body, battery, card) | 895g body only | 343g body only |
| Dimensions | 116.3 × 85.5 × 68.8mm | 148.5 × 106.3 × 75.0mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | EVF, 2.36M dots, 0.59× magnification | 0.87" OLED EVF, 5.76M dots | None |
| Screen | 3.0" fixed touchscreen, 1.04M dots | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Canon RF-mount | Hasselblad XCD | Sony E-mount |
| Memory Cards | Single SD UHS-II | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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