EOS R7vs GFX 50S IIvs ZV-E10 II
Which should you buy?
Wildlife, Sports & Action — EOS R7 (2022): The EOS R7 is one of the most complete APS-C cameras ever made. It combines a class-leading resolution sensor with best-in-class IBIS, 4K/60p video, weather sealing and 15fps burst. For wildlife, sports and action photographers on an APS-C budget, nothing else comes close.
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
EOS R7 (2022)
- Wildlife photographers who need reach, weather sealing and fast burst
- Sports shooters upgrading from entry-level APS-C bodies
- Video creators who need uncropped 4K/60p without a full-frame budget
- Canon DSLR users looking to move to RF mount
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The gfx 50s ii has the highest resolution at 51mp; the zv-e10 ii is the most affordable; only the eos r7, gfx 50s ii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | EOS R7 (2022) | GFX 50S II (2021) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £1,399 | £2,999 | £679 |
| Sensor | 32.5MP APS-C CMOS | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 32.5MP | 51.4MP | 26.0MP |
| Video | 4K/60p (uncropped), 4K/30p (oversampled from 7K), 1080p/120p | 4K/30p (cropped) | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Dual Pixel CMOS AF II, 651 AF zones, subject recognition (people, animals, vehicles) | Phase-detect, 425 points | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 7-stop IBIS (8 stops with compatible IS lenses) | 5-axis IBIS, 6.5 stops | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 15fps mechanical, 30fps electronic (with blackout) | 3fps | 11fps |
| Battery Life | ~770 shots (CIPA) | ~440 shots (CIPA) | ~570 shots equivalent |
| Weight | 612g (body, battery, card) | 900g body only | 293g body only |
| Dimensions | 132.0 × 90.4 × 91.7mm | 150.0 × 104.2 × 87.2mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | EVF, 2.36M dots, 0.72× magnification | EVF, 3.69M dots, 0.77× magnification | None |
| Screen | 3.0" vari-angle touchscreen, 1.62M dots | 3.2" tilting touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Canon RF-mount | Fujifilm G-mount (medium format) | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual SD UHS-II slots | Single SD UHS-I slot |
| Connectivity | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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