EOS R7vs Hasselblad X2D 100Cvs A7 IV
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Wildlife, Sports & Action — EOS R7 (2022): The EOS R7 is one of the most complete APS-C cameras ever made. It combines a class-leading resolution sensor with best-in-class IBIS, 4K/60p video, weather sealing and 15fps burst. For wildlife, sports and action photographers on an APS-C budget, nothing else comes close.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
EOS R7 (2022)
- Wildlife photographers who need reach, weather sealing and fast burst
- Sports shooters upgrading from entry-level APS-C bodies
- Video creators who need uncropped 4K/60p without a full-frame budget
- Canon DSLR users looking to move to RF mount
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the eos r7 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | EOS R7 (2022) | Hasselblad X2D 100C (2022) | A7 IV (2021) |
|---|---|---|---|
| Price | £1,399 | £7,999 | £2,299 |
| Sensor | 32.5MP APS-C CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 32.5MP | 100.0MP | 33.0MP |
| Video | 4K/60p (uncropped), 4K/30p (oversampled from 7K), 1080p/120p | None | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Dual Pixel CMOS AF II, 651 AF zones, subject recognition (people, animals, vehicles) | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition |
| Stabilisation | 7-stop IBIS (8 stops with compatible IS lenses) | 7-stop IBIS | 5-axis IBIS, 5.5 stops |
| Burst Rate | 15fps mechanical, 30fps electronic (with blackout) | 3.3fps | 10fps mechanical, 30fps electronic |
| Battery Life | ~770 shots (CIPA) | 420 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 612g (body, battery, card) | 895g body only | 659g body only |
| Dimensions | 132.0 × 90.4 × 91.7mm | 148.5 × 106.3 × 75.0mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | EVF, 2.36M dots, 0.72× magnification | 0.87" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.0" vari-angle touchscreen, 1.62M dots | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen |
| Mount | Canon RF-mount | Hasselblad XCD | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II | Dual CFexpress Type B + 1TB internal SSD | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
Compare pairs from this group