Canon PowerShot V10vs Fujifilm GFX 100S IIvs GFX 50S II
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the canon powershot v10 is the most affordable; only the fujifilm gfx 100s ii, gfx 50s ii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | Fujifilm GFX 100S II (2024) | GFX 50S II (2021) |
|---|---|---|---|
| Price | £399 | £4,499 | £2,999 |
| Sensor | 20MP 1-inch stacked CMOS | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 51.4MP Medium Format GFX 44×33mm BSI CMOS |
| Resolution | 20.0MP | 102.0MP | 51.4MP |
| Video | 4K/30p, 1080p/60p | 4K/30p, 1080p/60p | 4K/30p (cropped) |
| Autofocus | Dual Pixel CMOS AF II | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points |
| Stabilisation | Digital IS | 8-stop IBIS | 5-axis IBIS, 6.5 stops |
| Burst Rate | 8fps | 7fps | 3fps |
| Battery Life | 230 shots (CIPA) | 460 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 211g | 883g body only | 900g body only |
| Dimensions | 75.2 × 105.7 × 46.5mm | 150.0 × 104.2 × 87.2mm | 150.0 × 104.2 × 87.2mm |
| Weather Sealed | No | Yes | Yes |
| Viewfinder | None | 0.5" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.77× magnification |
| Screen | 2.0" tilting front-facing screen | 3.2" tilting touchscreen | 3.2" tilting touchscreen |
| Mount | Fixed 19mm-equiv f/2.8 lens | Fujifilm GFX (G-mount) | Fujifilm G-mount (medium format) |
| Memory Cards | Single SD UHS-I | Dual SD UHS-II | Dual SD UHS-II slots |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi |
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