Canon PowerShot V10vs GFX 50S IIvs Hasselblad X1D II 50C
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
Quick take: The gfx 50s ii has the highest resolution at 51mp; the canon powershot v10 is the most affordable; only the gfx 50s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | GFX 50S II (2021) | Hasselblad X1D II 50C (2019) |
|---|---|---|---|
| Price | £399 | £2,999 | £3,999 |
| Sensor | 20MP 1-inch stacked CMOS | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 50MP medium-format CMOS (43.8 × 32.9mm) |
| Resolution | 20.0MP | 51.4MP | 50.0MP |
| Video | 4K/30p, 1080p/60p | 4K/30p (cropped) | None |
| Autofocus | Dual Pixel CMOS AF II | Phase-detect, 425 points | Contrast-detect AF |
| Stabilisation | Digital IS | 5-axis IBIS, 6.5 stops | None |
| Burst Rate | 8fps | 3fps | 2.7fps |
| Battery Life | 230 shots (CIPA) | ~440 shots (CIPA) | 370 shots (CIPA) |
| Weight | 211g | 900g body only | 766g body only |
| Dimensions | 75.2 × 105.7 × 46.5mm | 150.0 × 104.2 × 87.2mm | 148.0 × 97.0 × 73.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | None | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 3.69M dots |
| Screen | 2.0" tilting front-facing screen | 3.2" tilting touchscreen | 3.6" touchscreen |
| Mount | Fixed 19mm-equiv f/2.8 lens | Fujifilm G-mount (medium format) | Hasselblad XCD |
| Memory Cards | Single SD UHS-I | Dual SD UHS-II slots | Dual SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth |
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