Canon PowerShot V10vs Hasselblad 907X & CFV 100Cvs A7 IV
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the canon powershot v10 is the most affordable; only the a7 iv is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | Hasselblad 907X & CFV 100C (2023) | A7 IV (2021) |
|---|---|---|---|
| Price | £399 | £8,999 | £2,299 |
| Sensor | 20MP 1-inch stacked CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 20.0MP | 100.0MP | 33.0MP |
| Video | 4K/30p, 1080p/60p | None | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Dual Pixel CMOS AF II | Manual focus (V-system lenses) / contrast AF (XCD) | 759-point phase-detect, AI subject recognition |
| Stabilisation | Digital IS | None | 5-axis IBIS, 5.5 stops |
| Burst Rate | 8fps | 2.7fps | 10fps mechanical, 30fps electronic |
| Battery Life | 230 shots (CIPA) | 350 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 211g | 1100g (body + back) | 659g body only |
| Dimensions | 75.2 × 105.7 × 46.5mm | 97.0 × 97.0 × 63.0mm (body only) | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | None | External EVF sold separately | EVF, 3.69M dots, 0.78× magnification |
| Screen | 2.0" tilting front-facing screen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" vari-angle touchscreen |
| Mount | Fixed 19mm-equiv f/2.8 lens | Hasselblad V-mount (+ XCD adapter) | Sony FE (full-frame E-mount) |
| Memory Cards | Single SD UHS-I | Single CFexpress Type B + 1TB internal SSD | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
Compare pairs from this group