Canon PowerShot V10vs Hasselblad X2D 100Cvs ZV-E10
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the canon powershot v10 is the most affordable; only the hasselblad x2d 100c is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | Hasselblad X2D 100C (2022) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £399 | £7,999 | £399 |
| Sensor | 20MP 1-inch stacked CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | 20.0MP | 100.0MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | None | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF II | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | Digital IS | 7-stop IBIS | None (use OIS lenses) |
| Burst Rate | 8fps | 3.3fps | 11fps |
| Battery Life | 230 shots (CIPA) | 420 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 211g | 895g body only | 343g body only |
| Dimensions | 75.2 × 105.7 × 46.5mm | 148.5 × 106.3 × 75.0mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | None | 0.87" OLED EVF, 5.76M dots | None |
| Screen | 2.0" tilting front-facing screen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fixed 19mm-equiv f/2.8 lens | Hasselblad XCD | Sony E-mount |
| Memory Cards | Single SD UHS-I | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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