Canon PowerShot V10vs Nikon Zfcvs OM System TG-7
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
OM System
OM System TG-7 (2023)
From £449
Best for Adventure, underwater & outdoor use
View OM System TG-7
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Lifestyle, Street & Casual Shooters — Nikon Zfc (2021): Nikon's most beautiful camera — FM2-inspired dials and styling wrapped around a capable modern sensor with Z-mount access.
Adventure, Underwater & Outdoor Use — OM System TG-7 (2023): Waterproof to 15m, freezeproof and shockproof — the TG-7 is the most capable rugged compact for adventure and outdoor use.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
Nikon Zfc (2021)
- You want an APS-C camera with character, physical controls, and a classic look
- You're new to serious photography and want something you'll be motivated to pick up every day
- You appreciate Nikon's FM-inspired retro design in a modern mirrorless package
OM System TG-7 (2023)
- You dive, surf, kayak, ski, or hike and need a camera that genuinely survives anything
- You want a waterproof backup or travel camera that doesn't require a separate housing
- You need a rugged compact for adventure, outdoor, and underwater activities
Quick take: The nikon zfc has the highest resolution at 21mp; the canon powershot v10 is the most affordable; only the om system tg-7 is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | Nikon Zfc (2021) | OM System TG-7 (2023) |
|---|---|---|---|
| Price | £399 | £799 | £449 |
| Sensor | 20MP 1-inch stacked CMOS | 20.9MP APS-C CMOS | 12MP BSI CMOS |
| Resolution | 20.0MP | 20.9MP | 12.0MP |
| Video | 4K/30p, 1080p/60p | 4K/30p (slight crop), 1080p/120p | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF II | Hybrid phase/contrast AF with subject detection | Hybrid phase/contrast AF |
| Stabilisation | Digital IS | None (lens-based only) | Digital IS |
| Burst Rate | 8fps | 11fps | 20fps |
| Battery Life | 230 shots (CIPA) | 300 shots (CIPA) | 340 shots (CIPA) |
| Weight | 211g | 445g body only | 253g |
| Dimensions | 75.2 × 105.7 × 46.5mm | 134.5 × 93.5 × 43.5mm | 113.0 × 66.5 × 32.7mm |
| Weather Sealed | No | No | Yes |
| Viewfinder | None | 0.39" OLED EVF, 2.36M dots | None |
| Screen | 2.0" tilting front-facing screen | 3.0" fully articulating touchscreen | 3.0" fixed TFT LCD |
| Mount | Fixed 19mm-equiv f/2.8 lens | Nikon Z-mount | Fixed 25mm-equiv f/2.0 lens (4× optical zoom) |
| Memory Cards | Single SD UHS-I | Single UHS-I SD | Single SD UHS-I |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth |
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