Canon PowerShot V10vs Sigma fpvs ZV-E10
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
Sigma
Sigma fp (2019)
From £1499
Best for Creative filmmakers & experimental photographers
View Sigma fp
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Creative Filmmakers & Experimental Photographers — Sigma fp (2019): The smallest full-frame camera in the world — Cinema DNG RAW and L-mount flexibility in a pocket-sized body that rewards creative shooters.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
Sigma fp (2019)
- You're a filmmaker building a cinema rig where the smallest full-frame body is essential
- You want L-mount compatibility to pair with Sigma Art or Leica SL lenses
- You prioritise video and cinema colour over stills ergonomics and functionality
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The sigma fp has the highest resolution at 25mp; the canon powershot v10 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | Sigma fp (2019) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £399 | £1,499 | £399 |
| Sensor | 20MP 1-inch stacked CMOS | 24.6MP full-frame Bayer CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 20.0MP | 24.6MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | 12-bit Cinema DNG RAW, 4K/24p, 1080p/120p | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF II | Contrast-detect AF with face/eye detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | Digital IS | None (lens-based only) | None (use OIS lenses) |
| Burst Rate | 8fps | 18fps electronic | 11fps |
| Battery Life | 230 shots (CIPA) | 200 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 211g | 422g body only | 343g body only |
| Dimensions | 75.2 × 105.7 × 46.5mm | 112.6 × 69.9 × 45.3mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | No | No |
| Viewfinder | None | None | None |
| Screen | 2.0" tilting front-facing screen | 3.15" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fixed 19mm-equiv f/2.8 lens | Leica L-mount | Sony E-mount |
| Memory Cards | Single SD UHS-I | Single SD UHS-II + CFexpress Type B (via adapter) | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.1, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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