Canon PowerShot V10vs A7C IIvs ZV-E10
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Full-Frame Hybrid — A7C II (2023): Full-frame AI autofocus in the most compact body available — the best camera under £1,500 for hybrid shooters.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
A7C II (2023)
- You want full-frame image quality in the most compact body possible
- You travel constantly and need a serious camera that doesn't weigh down your bag
- You're a portrait or lifestyle photographer who shoots on the move
- You create content for social media or YouTube and want full-frame quality in a vlog-friendly form
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The a7c ii has the highest resolution at 33mp; the canon powershot v10 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | A7C II (2023) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £399 | £1,499 | £399 |
| Sensor | 20MP 1-inch stacked CMOS | 33MP Full-frame Exmor R BSI CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 20.0MP | 33.0MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | 4K/60p oversampled, S-Log3, 10-bit internal | 4K/30p, 1080p/120p |
| Autofocus | Dual Pixel CMOS AF II | 759-point phase-detect, AI subject recognition | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | Digital IS | 5-axis IBIS, 7.0 stops | None (use OIS lenses) |
| Burst Rate | 8fps | 10fps mechanical, 30fps electronic | 11fps |
| Battery Life | 230 shots (CIPA) | ~530 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 211g | 514g body only | 343g body only |
| Dimensions | 75.2 × 105.7 × 46.5mm | 124.0 × 71.1 × 63.4mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | No | No | No |
| Viewfinder | None | EVF, 2.36M dots, 0.70× magnification | None |
| Screen | 2.0" tilting front-facing screen | 3.0" vari-angle touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fixed 19mm-equiv f/2.8 lens | Sony FE (full-frame E-mount) | Sony E-mount |
| Memory Cards | Single SD UHS-I | Dual slots: SD UHS-II + CFexpress Type A | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (3.2), Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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