Canon PowerShot V10vs A7 IVvs A7C
Canon
Canon PowerShot V10 (2023)
From £399
Best for Vloggers & content creators
View Canon PowerShot V10
Which should you buy?
Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Compact Travel & Content Creation — A7C (2020): The A7C proves full-frame doesn't have to be bulky. Excellent battery life, reliable Eye AF and a vari-angle screen in a pocketable body is a compelling combination for travel and content creators. The A7C II improved on it, but the original remains a strong value buy.
Who should buy what
Canon PowerShot V10 (2023)
- You create solo video content and need a simple, self-contained setup
- You want something more compact and less intimidating than a mirrorless
- You shoot primarily for social media or YouTube on a tight budget
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
A7C (2020)
- Travel photographers who want full-frame in the smallest possible body
- Content creators who need a flip screen and reliable Eye AF
- Photographers upgrading from APS-C who want to keep a compact kit
- Vloggers who need 4K and great battery life on the road
Quick take: The a7 iv has the highest resolution at 33mp; the canon powershot v10 is the most affordable; only the a7 iv is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | A7 IV (2021) | A7C (2020) |
|---|---|---|---|
| Price | £399 | £2,299 | £1,299 |
| Sensor | 20MP 1-inch stacked CMOS | 33MP Full-frame BSI Exmor R CMOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 20.0MP | 33.0MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone | 4K/30p (oversampled), 1080p/120p slow-motion, S-Log2/S-Log3 |
| Autofocus | Dual Pixel CMOS AF II | 759-point phase-detect, AI subject recognition | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | Digital IS | 5-axis IBIS, 5.5 stops | 5-axis IBIS, 5 stops |
| Burst Rate | 8fps | 10fps mechanical, 30fps electronic | 10fps with AF/AE tracking |
| Battery Life | 230 shots (CIPA) | ~580 shots (CIPA) | ~740 shots (CIPA) — outstanding for a Sony mirrorless |
| Weight | 211g | 659g body only | 509g (body, battery, card) |
| Dimensions | 75.2 × 105.7 × 46.5mm | 131.3 × 96.4 × 79.8mm | 124.0 × 71.1 × 59.7mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | None | EVF, 3.69M dots, 0.78× magnification | None built-in — use rear screen or accessory EVF |
| Screen | 2.0" tilting front-facing screen | 3.0" vari-angle touchscreen | 3.0" vari-angle touchscreen, 921k dots |
| Mount | Fixed 19mm-equiv f/2.8 lens | Sony FE (full-frame E-mount) | Sony E-mount |
| Memory Cards | Single SD UHS-I | Dual slots: CFexpress Type A + SD UHS-II | Single SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth, NFC |
Compare pairs from this group