Vloggers & Content Creators — Canon PowerShot V10 (2023): A vlog-first compact with a 1-inch sensor, front-facing screen, and Canon's Dual Pixel AF — the simplest way to create clean content on the go.
Professional Video & Low-Light Filmmaking — A7S III (2020): If video is your primary discipline, the A7S III is the camera. 4K/120p at 10-bit in a weather-sealed body with a 9.44M dot EVF is an extraordinary package. The 12MP sensor isn't limiting for video — and it's usable at ISO 409,600 in a pinch.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Canon PowerShot V10 (2023)
A7S III (2020)
Sony A9 III (2023)
Quick take: The sony a9 iii has the highest resolution at 25mp; the canon powershot v10 is the most affordable; only the a7s iii, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon PowerShot V10 (2023) | A7S III (2020) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £399 | £2,999 | £5,999 |
| Sensor | 20MP 1-inch stacked CMOS | 12.1MP Full-Frame BSI CMOS (12-bit, back-illuminated) | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 20.0MP | 12.1MP | 24.6MP |
| Video | 4K/30p, 1080p/60p | 4K/120p 10-bit, 4K/60p 10-bit S-Cinetone/S-Log3, 1080p/240p | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Dual Pixel CMOS AF II | Phase-detect, 759 points, real-time Eye AF (human & animal), subject recognition | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | Digital IS | 5.5-stop IBIS | 8-stop IBIS |
| Burst Rate | 8fps | 10fps mechanical | 120fps blackout-free electronic |
| Battery Life | 230 shots (CIPA) | ~600 shots (CIPA) / ~70min continuous 4K recording | 530 shots (CIPA) |
| Weight | 211g | 699g (body, battery, card) | 703g body only |
| Dimensions | 75.2 × 105.7 × 46.5mm | 128.9 × 96.9 × 80.8mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | No | Yes | Yes |
| Viewfinder | None | OLED EVF, 9.44M dots, 0.90× magnification — best EVF Sony has made | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 2.0" tilting front-facing screen | 3.0" vari-angle touchscreen, 1.44M dots | 3.2" fully articulating touchscreen |
| Mount | Fixed 19mm-equiv f/2.8 lens | Sony E-mount | Sony FE (E-mount) |
| Memory Cards | Single SD UHS-I | Dual CFexpress Type A / SD UHS-II (both slots) | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), full-size HDMI, Wi-Fi 6, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
Compare pairs from this group