Fujifilm GFX 100S IIvs GFX 50S IIvs Hasselblad X1D II 50C
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
GFX 50S II (2021)
- You want to experience medium format without a five-figure investment
- You shoot landscape, architecture, or portraits where resolution and tonal depth matter
- You're in the Fujifilm ecosystem and want to step up to a larger sensor
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the gfx 50s ii is the most affordable; only the fujifilm gfx 100s ii, gfx 50s ii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | GFX 50S II (2021) | Hasselblad X1D II 50C (2019) |
|---|---|---|---|
| Price | £4,499 | £2,999 | £3,999 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 51.4MP Medium Format GFX 44×33mm BSI CMOS | 50MP medium-format CMOS (43.8 × 32.9mm) |
| Resolution | 102.0MP | 51.4MP | 50.0MP |
| Video | 4K/30p, 1080p/60p | 4K/30p (cropped) | None |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points | Contrast-detect AF |
| Stabilisation | 8-stop IBIS | 5-axis IBIS, 6.5 stops | None |
| Burst Rate | 7fps | 3fps | 2.7fps |
| Battery Life | 460 shots (CIPA) | ~440 shots (CIPA) | 370 shots (CIPA) |
| Weight | 883g body only | 900g body only | 766g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 150.0 × 104.2 × 87.2mm | 148.0 × 97.0 × 73.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.77× magnification | 0.87" OLED EVF, 3.69M dots |
| Screen | 3.2" tilting touchscreen | 3.2" tilting touchscreen | 3.6" touchscreen |
| Mount | Fujifilm GFX (G-mount) | Fujifilm G-mount (medium format) | Hasselblad XCD |
| Memory Cards | Dual SD UHS-II | Dual SD UHS-II slots | Dual SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth |
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