Fujifilm GFX 100S IIvs X-A7vs Hasselblad X1D II 50C
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Beginner Fujifilm — X-A7 (2019): The most affordable X-mount entry — Fujifilm colour and film simulations with a large flip screen for beginners.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
X-A7 (2019)
- You want an affordable first mirrorless with decent video capabilities
- You shoot a lot of selfie-style content or vlog on a budget
- Note: no viewfinder and limited lens support — the X-T30 II is a better long-term investment
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the x-a7 is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | X-A7 (2019) | Hasselblad X1D II 50C (2019) |
|---|---|---|---|
| Price | £4,499 | £399 | £3,999 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C CMOS (Bayer, not X-Trans) | 50MP medium-format CMOS (43.8 × 32.9mm) |
| Resolution | 102.0MP | 24.2MP | 50.0MP |
| Video | 4K/30p, 1080p/60p | 4K/30p, 1080p/60p | None |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect + contrast, 425 points | Contrast-detect AF |
| Stabilisation | 8-stop IBIS | None (no IBIS) | None |
| Burst Rate | 7fps | 6fps | 2.7fps |
| Battery Life | 460 shots (CIPA) | ~440 shots (CIPA) | 370 shots (CIPA) |
| Weight | 883g body only | 320g body only | 766g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 118.0 × 80.6 × 55.2mm | 148.0 × 97.0 × 73.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | None | 0.87" OLED EVF, 3.69M dots |
| Screen | 3.2" tilting touchscreen | 3.5" fully articulating touchscreen | 3.6" touchscreen |
| Mount | Fujifilm GFX (G-mount) | Fujifilm X-mount | Hasselblad XCD |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Dual SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB Micro-B, Bluetooth, Wi-Fi, micro HDMI | USB-C, Wi-Fi, Bluetooth |
Compare pairs from this group