Fujifilm GFX 100S IIvs Fujifilm X100VIvs Sony A9 III
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Fujifilm X100VI (2024)
- You want a single camera for travel, street, and everyday shooting
- You love the aesthetic of film simulations and analogue rendering
- You want the best compact camera that you'll actually carry with you everywhere
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the fujifilm x100vi is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Fujifilm X100VI (2024) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £4,499 | £1,499 | £5,999 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 40.2MP APS-C X-Trans CMOS 5 HR | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 102.0MP | 40.2MP | 24.6MP |
| Video | 4K/30p, 1080p/60p | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect 425 points, subject/eye tracking | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 8-stop IBIS | 7-stop IBIS | 8-stop IBIS |
| Burst Rate | 7fps | 8fps mechanical, 25fps electronic | 120fps blackout-free electronic |
| Battery Life | 460 shots (CIPA) | ~450 shots (CIPA) | 530 shots (CIPA) |
| Weight | 883g body only | 533g with battery and card | 703g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 128.0 × 74.8 × 55.3mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | Optical/EVF hybrid, 3.69M dots | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.2" tilting touchscreen | 3.0" tilting touchscreen | 3.2" fully articulating touchscreen |
| Mount | Fujifilm GFX (G-mount) | Fixed Fujinon 23mm f/2 (35mm equiv) | Sony FE (E-mount) |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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