Fujifilm GFX 100S IIvs Hasselblad 907X & CFV 100Cvs A6400
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad 907X & CFV 100C (2023)
From £8999
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Content Creation & Vlogging — A6400 (2019): The best value APS-C Sony you can buy — especially used. Real-time Eye AF at this price point was transformative when it launched and still makes it one of the most reliable autofocus systems in the lineup.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad 907X & CFV 100C (2023)
- You already own Hasselblad V-System lenses and want to bring them into the digital age
- You want a unique camera that produces world-class images and starts conversations
- You shoot studio or fine art where nothing but the absolute best will do
A6400 (2019)
- Vloggers and content creators who need a flip screen and reliable AF
- Photographers upgrading from a compact or smartphone
- Beginners who want room to grow into a full E-mount lens ecosystem
- Anyone prioritising autofocus performance at an accessible price
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a6400 is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad 907X & CFV 100C (2023) | A6400 (2019) |
|---|---|---|---|
| Price | £4,499 | £8,999 | £899 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS BSI |
| Resolution | 102.0MP | 100.0MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | None | 4K/30p (6K oversampled, no crop), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Manual focus (V-system lenses) / contrast AF (XCD) | Phase-detect, 425 points, real-time Eye AF & animal AF |
| Stabilisation | 8-stop IBIS | None | None (no IBIS) |
| Burst Rate | 7fps | 2.7fps | 11fps mechanical, 8fps with AF tracking |
| Battery Life | 460 shots (CIPA) | 350 shots (CIPA) | ~410 shots (CIPA) |
| Weight | 883g body only | 1100g (body + back) | 403g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 97.0 × 97.0 × 63.0mm (body only) | 120.0 × 66.9 × 59.7mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | External EVF sold separately | EVF, 2.36M dots, 0.70× magnification |
| Screen | 3.2" tilting touchscreen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | 3.0" tilting touchscreen, 180° flip for selfie/vlog, 921k dots |
| Mount | Fujifilm GFX (G-mount) | Hasselblad V-mount (+ XCD adapter) | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single CFexpress Type B + 1TB internal SSD | Single SD UHS-I |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | Micro-USB, Wi-Fi, Bluetooth, NFC |
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