Fujifilm GFX 100S IIvs Hasselblad X1D II 50Cvs A6400
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Content Creation & Vlogging — A6400 (2019): The best value APS-C Sony you can buy — especially used. Real-time Eye AF at this price point was transformative when it launched and still makes it one of the most reliable autofocus systems in the lineup.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A6400 (2019)
- Vloggers and content creators who need a flip screen and reliable AF
- Photographers upgrading from a compact or smartphone
- Beginners who want room to grow into a full E-mount lens ecosystem
- Anyone prioritising autofocus performance at an accessible price
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a6400 is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad X1D II 50C (2019) | A6400 (2019) |
|---|---|---|---|
| Price | £4,499 | £3,999 | £899 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 50MP medium-format CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS BSI |
| Resolution | 102.0MP | 50.0MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | None | 4K/30p (6K oversampled, no crop), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Contrast-detect AF | Phase-detect, 425 points, real-time Eye AF & animal AF |
| Stabilisation | 8-stop IBIS | None | None (no IBIS) |
| Burst Rate | 7fps | 2.7fps | 11fps mechanical, 8fps with AF tracking |
| Battery Life | 460 shots (CIPA) | 370 shots (CIPA) | ~410 shots (CIPA) |
| Weight | 883g body only | 766g body only | 403g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.0 × 97.0 × 73.8mm | 120.0 × 66.9 × 59.7mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.70× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" touchscreen | 3.0" tilting touchscreen, 180° flip for selfie/vlog, 921k dots |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual SD UHS-II | Single SD UHS-I |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | Micro-USB, Wi-Fi, Bluetooth, NFC |
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