Fujifilm GFX 100S IIvs Hasselblad X1D II 50Cvs A7 IV
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a7 iv is the most affordable; only the fujifilm gfx 100s ii, a7 iv are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad X1D II 50C (2019) | A7 IV (2021) |
|---|---|---|---|
| Price | £4,499 | £3,999 | £2,299 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 50MP medium-format CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 102.0MP | 50.0MP | 33.0MP |
| Video | 4K/30p, 1080p/60p | None | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Phase-detect AF with subject/face/eye detection | Contrast-detect AF | 759-point phase-detect, AI subject recognition |
| Stabilisation | 8-stop IBIS | None | 5-axis IBIS, 5.5 stops |
| Burst Rate | 7fps | 2.7fps | 10fps mechanical, 30fps electronic |
| Battery Life | 460 shots (CIPA) | 370 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 883g body only | 766g body only | 659g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.0 × 97.0 × 73.8mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.87" OLED EVF, 3.69M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" touchscreen | 3.0" vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II | Dual SD UHS-II | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
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