Fujifilm GFX 100S IIvs Hasselblad X1D II 50Cvs A7S III
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Professional Video & Low-Light Filmmaking — A7S III (2020): If video is your primary discipline, the A7S III is the camera. 4K/120p at 10-bit in a weather-sealed body with a 9.44M dot EVF is an extraordinary package. The 12MP sensor isn't limiting for video — and it's usable at ISO 409,600 in a pinch.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7S III (2020)
- Filmmakers and videographers who need 4K/120p at 10-bit
- Event videographers who shoot in dark venues regularly
- Documentary filmmakers who need reliable AF and weather sealing
- Hybrid shooters where video is primary and stills are secondary
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a7s iii is the most affordable; only the fujifilm gfx 100s ii, a7s iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad X1D II 50C (2019) | A7S III (2020) |
|---|---|---|---|
| Price | £4,499 | £3,999 | £2,999 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 50MP medium-format CMOS (43.8 × 32.9mm) | 12.1MP Full-Frame BSI CMOS (12-bit, back-illuminated) |
| Resolution | 102.0MP | 50.0MP | 12.1MP |
| Video | 4K/30p, 1080p/60p | None | 4K/120p 10-bit, 4K/60p 10-bit S-Cinetone/S-Log3, 1080p/240p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Contrast-detect AF | Phase-detect, 759 points, real-time Eye AF (human & animal), subject recognition |
| Stabilisation | 8-stop IBIS | None | 5.5-stop IBIS |
| Burst Rate | 7fps | 2.7fps | 10fps mechanical |
| Battery Life | 460 shots (CIPA) | 370 shots (CIPA) | ~600 shots (CIPA) / ~70min continuous 4K recording |
| Weight | 883g body only | 766g body only | 699g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.0 × 97.0 × 73.8mm | 128.9 × 96.9 × 80.8mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.87" OLED EVF, 3.69M dots | OLED EVF, 9.44M dots, 0.90× magnification — best EVF Sony has made |
| Screen | 3.2" tilting touchscreen | 3.6" touchscreen | 3.0" vari-angle touchscreen, 1.44M dots |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual SD UHS-II | Dual CFexpress Type A / SD UHS-II (both slots) |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), full-size HDMI, Wi-Fi 6, Bluetooth |
Compare pairs from this group