Fujifilm GFX 100S IIvs Hasselblad X1D II 50Cvs Sony A9 III
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the hasselblad x1d ii 50c is the most affordable; only the fujifilm gfx 100s ii, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad X1D II 50C (2019) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £4,499 | £3,999 | £5,999 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 50MP medium-format CMOS (43.8 × 32.9mm) | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 102.0MP | 50.0MP | 24.6MP |
| Video | 4K/30p, 1080p/60p | None | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Contrast-detect AF | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 8-stop IBIS | None | 8-stop IBIS |
| Burst Rate | 7fps | 2.7fps | 120fps blackout-free electronic |
| Battery Life | 460 shots (CIPA) | 370 shots (CIPA) | 530 shots (CIPA) |
| Weight | 883g body only | 766g body only | 703g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.0 × 97.0 × 73.8mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.87" OLED EVF, 3.69M dots | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.2" tilting touchscreen | 3.6" touchscreen | 3.2" fully articulating touchscreen |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD | Sony FE (E-mount) |
| Memory Cards | Dual SD UHS-II | Dual SD UHS-II | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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