Fujifilm GFX 100S IIvs Hasselblad X2D 100Cvs Nikon Z9

Fujifilm GFX 100S II (2024)

• You need the highest resolution available outside of a Phase One system
• You shoot studio, fashion, landscape, or architecture at a professional level
• You want medium format quality without the bulk of a traditional large-format system

Hasselblad X2D 100C (2022)

• You need the ultimate medium format image quality alongside modern conveniences
• You shoot at a level where dynamic range, colour depth, and resolution are critical
• You want the best Hasselblad mirrorless available today

Nikon Z9 (2021)

• You shoot professionally and need a camera body that handles everything without compromise
• You're a sports, wildlife, or commercial photographer who demands the absolute best
• You want a camera body that will remain state-of-the-art for the next decade