Fujifilm GFX 100S IIvs Hasselblad X2D 100Cvs Olympus OM-D E-M5 III
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
OM System
Olympus OM-D E-M5 III (2019)
From £699
Best for Travel & lightweight outdoor photography
View Olympus OM-D E-M5 III
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Travel & Lightweight Outdoor Photography — Olympus OM-D E-M5 III (2019): The lightest weather-sealed MFT camera — compact, travel-friendly, and capable with 7.5-stop IBIS in a body that fits in a jacket pocket.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Olympus OM-D E-M5 III (2019)
- You want a lightweight, sealed camera for travel and outdoor photography
- You're new to Micro Four Thirds and want a capable mid-range body with excellent stabilisation
- Note: consider the newer OM-5 for updated specs in a similar compact form factor
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the olympus om-d e-m5 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad X2D 100C (2022) | Olympus OM-D E-M5 III (2019) |
|---|---|---|---|
| Price | £4,499 | £7,999 | £699 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.4MP Micro Four Thirds Live MOS |
| Resolution | 102.0MP | 100.0MP | 20.4MP |
| Video | 4K/30p, 1080p/60p | None | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect AF with subject/face/eye detection | Hybrid phase/contrast AF with face/eye detection |
| Stabilisation | 8-stop IBIS | 7-stop IBIS | 7.5-stop 5-axis IBIS |
| Burst Rate | 7fps | 3.3fps | 30fps electronic / 10fps mechanical |
| Battery Life | 460 shots (CIPA) | 420 shots (CIPA) | 390 shots (CIPA) |
| Weight | 883g body only | 895g body only | 414g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 125.3 × 85.2 × 49.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.87" OLED EVF, 5.76M dots | 0.35" OLED EVF, 2.36M dots |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD | Micro Four Thirds |
| Memory Cards | Dual SD UHS-II | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | Micro USB, Wi-Fi, Bluetooth |
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