Fujifilm GFX 100S IIvs Hasselblad X2D 100Cvs A6400
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Content Creation & Vlogging — A6400 (2019): The best value APS-C Sony you can buy — especially used. Real-time Eye AF at this price point was transformative when it launched and still makes it one of the most reliable autofocus systems in the lineup.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A6400 (2019)
- Vloggers and content creators who need a flip screen and reliable AF
- Photographers upgrading from a compact or smartphone
- Beginners who want room to grow into a full E-mount lens ecosystem
- Anyone prioritising autofocus performance at an accessible price
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a6400 is the most affordable; only the fujifilm gfx 100s ii, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad X2D 100C (2022) | A6400 (2019) |
|---|---|---|---|
| Price | £4,499 | £7,999 | £899 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS BSI |
| Resolution | 102.0MP | 100.0MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | None | 4K/30p (6K oversampled, no crop), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect AF with subject/face/eye detection | Phase-detect, 425 points, real-time Eye AF & animal AF |
| Stabilisation | 8-stop IBIS | 7-stop IBIS | None (no IBIS) |
| Burst Rate | 7fps | 3.3fps | 11fps mechanical, 8fps with AF tracking |
| Battery Life | 460 shots (CIPA) | 420 shots (CIPA) | ~410 shots (CIPA) |
| Weight | 883g body only | 895g body only | 403g (body, battery, card) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 120.0 × 66.9 × 59.7mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.87" OLED EVF, 5.76M dots | EVF, 2.36M dots, 0.70× magnification |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" tilting touchscreen, 180° flip for selfie/vlog, 921k dots |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | Micro-USB, Wi-Fi, Bluetooth, NFC |
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