Fujifilm GFX 100S IIvs Hasselblad X2D 100Cvs A6700
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
All-Round & Video — A6700 (2023): Best-in-class autofocus and 4K/120p video in a compact APS-C body — the standout camera under £1,000.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A6700 (2023)
- You want a compact, travel-friendly system without sacrificing autofocus performance
- You're an enthusiast upgrading from an entry-level camera and ready for a more capable body
- You shoot wildlife or sports and want APS-C reach from a lightweight kit
- You create video content and need reliable subject and eye tracking in a small form factor
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a6700 is the most affordable; only the fujifilm gfx 100s ii, hasselblad x2d 100c are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hasselblad X2D 100C (2022) | A6700 (2023) |
|---|---|---|---|
| Price | £4,499 | £7,999 | £999 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 26MP APS-C Exmor R BSI CMOS |
| Resolution | 102.0MP | 100.0MP | 26.0MP |
| Video | 4K/30p, 1080p/60p | None | 4K/120p, 4K/60p oversampled, S-Log3, 10-bit |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition (human/animal/bird/vehicle) |
| Stabilisation | 8-stop IBIS | 7-stop IBIS | 5-axis IBIS, 5.0 stops |
| Burst Rate | 7fps | 3.3fps | 11fps mechanical, 30fps electronic |
| Battery Life | 460 shots (CIPA) | 420 shots (CIPA) | ~570 shots (CIPA) |
| Weight | 883g body only | 895g body only | 493g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 148.5 × 106.3 × 75.0mm | 122.0 × 69.0 × 75.1mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.87" OLED EVF, 5.76M dots | EVF, 2.36M dots |
| Screen | 3.2" tilting touchscreen | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-II / CFexpress Type A slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2), Bluetooth, Wi-Fi |
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