Fujifilm GFX 100S IIvs Lumix G9 IIvs ZV-E10 II

GearFrame · Updated March 2026

Fujifilm Fujifilm GFX 100S II Fujifilm Fujifilm GFX 100S II (2024) From £4499 Best for Commercial, studio & landscape professionals View Fujifilm GFX 100S II
VS
Lumix Lumix G9 II Lumix Lumix G9 II (2023) From £1499 Best for Wildlife, sports & hybrid MFT shooters View Lumix G9 II
VS
Sony ZV-E10 II Sony ZV-E10 II (2024) From £679 Best for YouTube & content creation View ZV-E10 II

Which should you buy?

Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.

Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.

Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.

↓ Full specifications below

Fujifilm GFX 100S II (2024)

  • You need the highest resolution available outside of a Phase One system
  • You shoot studio, fashion, landscape, or architecture at a professional level
  • You want medium format quality without the bulk of a traditional large-format system

Lumix G9 II (2023)

  • You want the best Micro Four Thirds camera for both stills and video
  • You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
  • You're invested in the MFT lens ecosystem and want the top-tier body to go with it

ZV-E10 II (2024)

  • You're a vlogger or content creator who wants a step up from a smartphone
  • You prioritise video quality, autofocus reliability, and easy social media sharing
  • You're new to interchangeable lens cameras and want something approachable but capable
  • You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow

Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-e10 ii is the most affordable; only the fujifilm gfx 100s ii, lumix g9 ii are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm GFX 100S II (2024)Lumix G9 II (2023)ZV-E10 II (2024)
Price £4,499 £1,499 £679
Sensor 102MP medium-format BSI CMOS (43.8 × 32.9mm) 25.2MP Micro Four Thirds Live MOS 26MP APS-C BSI Exmor CMOS
Resolution 102.0MP 25.2MP 26.0MP
Video 4K/30p, 1080p/60p 5.8K/30p, 4K/120p, C4K/60p, V-Log 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit
Autofocus Phase-detect AF with subject/face/eye detection Phase-detect AF with subject/face/eye detection 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode
Stabilisation 8-stop IBIS 8-stop IBIS (with OIS lenses) Electronic Active Steady Shot (no optical IBIS)
Burst Rate 7fps 25fps with AF / 75fps electronic (fixed focus) 11fps
Battery Life 460 shots (CIPA) 680 shots (CIPA) ~570 shots equivalent
Weight 883g body only 658g body only 293g body only
Dimensions 150.0 × 104.2 × 87.2mm 134.3 × 100.3 × 90.5mm 113.6 × 66.5 × 50.8mm
Weather Sealed Yes Yes No
Viewfinder 0.5" OLED EVF, 5.76M dots 0.76" OLED EVF, 3.68M dots None
Screen 3.2" tilting touchscreen 3.0" fully articulating touchscreen 3.0" fully articulating vari-angle touchscreen
Mount Fujifilm GFX (G-mount) Micro Four Thirds Sony E-mount
Memory Cards Dual SD UHS-II Dual SD UHS-II Single SD UHS-I slot
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack
⚡ Compare specs side by side Fujifilm GFX 100S II prices → Lumix G9 II prices → ZV-E10 II prices →

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