Fujifilm GFX 100S IIvs Z50 IIvs A7 III

GearFrame · Updated March 2026

Fujifilm Fujifilm GFX 100S II Fujifilm Fujifilm GFX 100S II (2024) From £4499 Best for Commercial, studio & landscape professionals View Fujifilm GFX 100S II
VS
Nikon Z50 II Nikon Z50 II (2024) From £899 Best for All-round photography View Z50 II
VS
Sony A7 III Sony A7 III (2018) From £1699 Best for All-round photography & video View A7 III

Which should you buy?

Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.

All-Round Photography — Z50 II (2024): Nikon's updated APS-C body with 4K/60p, improved subject tracking, and a vari-angle screen — a solid all-rounder.

All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.

↓ Full specifications below

Fujifilm GFX 100S II (2024)

  • You need the highest resolution available outside of a Phase One system
  • You shoot studio, fashion, landscape, or architecture at a professional level
  • You want medium format quality without the bulk of a traditional large-format system

Z50 II (2024)

  • You want a capable APS-C camera for travel, street, or everyday shooting
  • You want improved autofocus over older Nikon APS-C bodies like the Z50 or Zfc
  • You want a compact Nikon mirrorless body that uses the full Z lens system

A7 III (2018)

  • Enthusiast photographers upgrading from APS-C for the first time
  • Working photographers who need reliable AF and weather sealing
  • Anyone who shoots in low light regularly
  • Hybrid shooters needing both stills and video performance

Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the z50 ii is the most affordable; only the fujifilm gfx 100s ii, a7 iii are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm GFX 100S II (2024)Z50 II (2024)A7 III (2018)
Price £4,499 £899 £1,699
Sensor 102MP medium-format BSI CMOS (43.8 × 32.9mm) 20.9MP APS-C CMOS 24.2MP Full-Frame Exmor R BSI CMOS
Resolution 102.0MP 20.9MP 24.2MP
Video 4K/30p, 1080p/60p 4K/60p uncropped, 1080p/120p, N-Log 4K/30p (6K oversampled), 1080p/120p slow-motion
Autofocus Phase-detect AF with subject/face/eye detection Phase-detect, 249 points, subject detection (human/animal/vehicle) Phase-detect, 693 points, real-time Eye AF & animal AF
Stabilisation 8-stop IBIS None (no IBIS) 5-axis IBIS, 5 stops
Burst Rate 7fps 11fps mechanical, 30fps electronic 10fps with AF/AE tracking
Battery Life 460 shots (CIPA) ~330 shots (CIPA) ~710 shots (CIPA)
Weight 883g body only 385g body only 565g (body, battery, card)
Dimensions 150.0 × 104.2 × 87.2mm 127.0 × 96.8 × 66.5mm 126.9 × 95.6 × 73.7mm
Weather Sealed Yes No Yes
Viewfinder 0.5" OLED EVF, 5.76M dots EVF, 2.36M dots EVF, 2.36M dots, 0.78× magnification
Screen 3.2" tilting touchscreen 3.0" fully articulating touchscreen 3.0" tilting touchscreen, 921k dots
Mount Fujifilm GFX (G-mount) Nikon Z-mount Sony E-mount
Memory Cards Dual SD UHS-II Single SD UHS-I slot Dual SD (UHS-II slot 1, UHS-I slot 2)
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB-C, Bluetooth, Wi-Fi USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC
⚡ Compare specs side by side Fujifilm GFX 100S II prices → Z50 II prices → A7 III prices →

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