Fujifilm GFX 100S IIvs Z50 IIvs Sony A9 III

GearFrame · Updated March 2026

Fujifilm Fujifilm GFX 100S II Fujifilm Fujifilm GFX 100S II (2024) From £4499 Best for Commercial, studio & landscape professionals View Fujifilm GFX 100S II
VS
Nikon Z50 II Nikon Z50 II (2024) From £899 Best for All-round photography View Z50 II
VS
Sony Sony A9 III Sony Sony A9 III (2023) From £5999 Best for Sports & action professionals View Sony A9 III

Which should you buy?

Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.

All-Round Photography — Z50 II (2024): Nikon's updated APS-C body with 4K/60p, improved subject tracking, and a vari-angle screen — a solid all-rounder.

Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.

↓ Full specifications below

Fujifilm GFX 100S II (2024)

  • You need the highest resolution available outside of a Phase One system
  • You shoot studio, fashion, landscape, or architecture at a professional level
  • You want medium format quality without the bulk of a traditional large-format system

Z50 II (2024)

  • You want a capable APS-C camera for travel, street, or everyday shooting
  • You want improved autofocus over older Nikon APS-C bodies like the Z50 or Zfc
  • You want a compact Nikon mirrorless body that uses the full Z lens system

Sony A9 III (2023)

  • You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
  • You need reliable high-speed flash sync for studio or on-location action work
  • You want the absolute pinnacle of Sony's action and sports camera technology

Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the z50 ii is the most affordable; only the fujifilm gfx 100s ii, sony a9 iii are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm GFX 100S II (2024)Z50 II (2024)Sony A9 III (2023)
Price £4,499 £899 £5,999
Sensor 102MP medium-format BSI CMOS (43.8 × 32.9mm) 20.9MP APS-C CMOS 24.6MP full-frame Exmor RS CMOS (global shutter)
Resolution 102.0MP 20.9MP 24.6MP
Video 4K/30p, 1080p/60p 4K/60p uncropped, 1080p/120p, N-Log 4K/120p, 4K/60p, 1080p/240p
Autofocus Phase-detect AF with subject/face/eye detection Phase-detect, 249 points, subject detection (human/animal/vehicle) AI subject recognition AF, 759-point phase-detect
Stabilisation 8-stop IBIS None (no IBIS) 8-stop IBIS
Burst Rate 7fps 11fps mechanical, 30fps electronic 120fps blackout-free electronic
Battery Life 460 shots (CIPA) ~330 shots (CIPA) 530 shots (CIPA)
Weight 883g body only 385g body only 703g body only
Dimensions 150.0 × 104.2 × 87.2mm 127.0 × 96.8 × 66.5mm 136.1 × 96.9 × 82.9mm
Weather Sealed Yes No Yes
Viewfinder 0.5" OLED EVF, 5.76M dots EVF, 2.36M dots 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.2" tilting touchscreen 3.0" fully articulating touchscreen 3.2" fully articulating touchscreen
Mount Fujifilm GFX (G-mount) Nikon Z-mount Sony FE (E-mount)
Memory Cards Dual SD UHS-II Single SD UHS-I slot Dual CFexpress Type A / SD UHS-II
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB-C, Bluetooth, Wi-Fi USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
⚡ Compare specs side by side Fujifilm GFX 100S II prices → Z50 II prices → Sony A9 III prices →

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