Fujifilm GFX 100S IIvs Z50 IIvs ZV-E10 II
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
All-Round Photography — Z50 II (2024): Nikon's updated APS-C body with 4K/60p, improved subject tracking, and a vari-angle screen — a solid all-rounder.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Z50 II (2024)
- You want a capable APS-C camera for travel, street, or everyday shooting
- You want improved autofocus over older Nikon APS-C bodies like the Z50 or Zfc
- You want a compact Nikon mirrorless body that uses the full Z lens system
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-e10 ii is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Z50 II (2024) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £4,499 | £899 | £679 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.9MP APS-C CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 102.0MP | 20.9MP | 26.0MP |
| Video | 4K/30p, 1080p/60p | 4K/60p uncropped, 1080p/120p, N-Log | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect, 249 points, subject detection (human/animal/vehicle) | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 8-stop IBIS | None (no IBIS) | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 7fps | 11fps mechanical, 30fps electronic | 11fps |
| Battery Life | 460 shots (CIPA) | ~330 shots (CIPA) | ~570 shots equivalent |
| Weight | 883g body only | 385g body only | 293g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 127.0 × 96.8 × 66.5mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | EVF, 2.36M dots | None |
| Screen | 3.2" tilting touchscreen | 3.0" fully articulating touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Nikon Z-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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