Fujifilm GFX 100S IIvs Olympus OM-D E-M5 IIIvs ZV-E10
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
OM System
Olympus OM-D E-M5 III (2019)
From £699
Best for Travel & lightweight outdoor photography
View Olympus OM-D E-M5 III
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Travel & Lightweight Outdoor Photography — Olympus OM-D E-M5 III (2019): The lightest weather-sealed MFT camera — compact, travel-friendly, and capable with 7.5-stop IBIS in a body that fits in a jacket pocket.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Olympus OM-D E-M5 III (2019)
- You want a lightweight, sealed camera for travel and outdoor photography
- You're new to Micro Four Thirds and want a capable mid-range body with excellent stabilisation
- Note: consider the newer OM-5 for updated specs in a similar compact form factor
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-e10 is the most affordable; only the fujifilm gfx 100s ii, olympus om-d e-m5 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Olympus OM-D E-M5 III (2019) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £4,499 | £699 | £399 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.4MP Micro Four Thirds Live MOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 102.0MP | 20.4MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | 4K/30p, 1080p/120p | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Hybrid phase/contrast AF with face/eye detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 8-stop IBIS | 7.5-stop 5-axis IBIS | None (use OIS lenses) |
| Burst Rate | 7fps | 30fps electronic / 10fps mechanical | 11fps |
| Battery Life | 460 shots (CIPA) | 390 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 883g body only | 414g body only | 343g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 125.3 × 85.2 × 49.7mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 0.35" OLED EVF, 2.36M dots | None |
| Screen | 3.2" tilting touchscreen | 3.0" fully articulating touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fujifilm GFX (G-mount) | Micro Four Thirds | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | Micro USB, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
Compare pairs from this group