Fujifilm GFX 100S IIvs OM-D E-M10 IVvs A6700

GearFrame · Updated March 2026

Fujifilm Fujifilm GFX 100S II Fujifilm Fujifilm GFX 100S II (2024) From £4499 Best for Commercial, studio & landscape professionals View Fujifilm GFX 100S II
VS
Olympus OM-D E-M10 IV Olympus OM-D E-M10 IV (2020) From £469 Best for Travel & everyday View OM-D E-M10 IV
VS
Sony A6700 Sony A6700 (2023) From £999 Best for All-round & video View A6700

Which should you buy?

Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.

Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.

All-Round & Video — A6700 (2023): Best-in-class autofocus and 4K/120p video in a compact APS-C body — the standout camera under £1,000.

↓ Full specifications below

Fujifilm GFX 100S II (2024)

  • You need the highest resolution available outside of a Phase One system
  • You shoot studio, fashion, landscape, or architecture at a professional level
  • You want medium format quality without the bulk of a traditional large-format system

OM-D E-M10 IV (2020)

  • You're new to mirrorless and want a small, uncomplicated first camera to learn on
  • You want excellent in-body stabilisation to steady handheld video and shake-prone shooting
  • You're drawn to the Micro Four Thirds ecosystem and want to start at the entry level

A6700 (2023)

  • You want a compact, travel-friendly system without sacrificing autofocus performance
  • You're an enthusiast upgrading from an entry-level camera and ready for a more capable body
  • You shoot wildlife or sports and want APS-C reach from a lightweight kit
  • You create video content and need reliable subject and eye tracking in a small form factor

Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the om-d e-m10 iv is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm GFX 100S II (2024)OM-D E-M10 IV (2020)A6700 (2023)
Price £4,499 £469 £999
Sensor 102MP medium-format BSI CMOS (43.8 × 32.9mm) 20.3MP Micro Four Thirds Live MOS 26MP APS-C Exmor R BSI CMOS
Resolution 102.0MP 20.3MP 26.0MP
Video 4K/30p, 1080p/60p 4K/30p, 1080p/60p 4K/120p, 4K/60p oversampled, S-Log3, 10-bit
Autofocus Phase-detect AF with subject/face/eye detection Phase-detect + contrast detect, 121 points 759-point phase-detect, AI subject recognition (human/animal/bird/vehicle)
Stabilisation 8-stop IBIS 5-axis IBIS, 4.5 stops 5-axis IBIS, 5.0 stops
Burst Rate 7fps 15fps 11fps mechanical, 30fps electronic
Battery Life 460 shots (CIPA) ~360 shots (CIPA) ~570 shots (CIPA)
Weight 883g body only 383g body only 493g body only
Dimensions 150.0 × 104.2 × 87.2mm 121.4 × 83.6 × 49.0mm 122.0 × 69.0 × 75.1mm
Weather Sealed Yes No No
Viewfinder 0.5" OLED EVF, 5.76M dots EVF, 2.36M dots, 0.46× magnification EVF, 2.36M dots
Screen 3.2" tilting touchscreen 3.0" tilting touchscreen 3.0" vari-angle touchscreen
Mount Fujifilm GFX (G-mount) Micro Four Thirds Sony E-mount
Memory Cards Dual SD UHS-II Single SD UHS-I slot Single SD UHS-II / CFexpress Type A slot
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB Micro-B, Bluetooth, Wi-Fi, micro HDMI USB-C (3.2), Bluetooth, Wi-Fi
⚡ Compare specs side by side Fujifilm GFX 100S II prices → OM-D E-M10 IV prices → A6700 prices →

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