Fujifilm GFX 100S IIvs A6700vs ZV-E10

GearFrame · Updated March 2026

Fujifilm Fujifilm GFX 100S II Fujifilm Fujifilm GFX 100S II (2024) From £4499 Best for Commercial, studio & landscape professionals View Fujifilm GFX 100S II
VS
Sony A6700 Sony A6700 (2023) From £999 Best for All-round & video View A6700
VS
Sony ZV-E10 Sony ZV-E10 (2021) From £399 Best for Vlogging & video View ZV-E10

Which should you buy?

Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.

All-Round & Video — A6700 (2023): Best-in-class autofocus and 4K/120p video in a compact APS-C body — the standout camera under £1,000.

Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.

↓ Full specifications below

Fujifilm GFX 100S II (2024)

  • You need the highest resolution available outside of a Phase One system
  • You shoot studio, fashion, landscape, or architecture at a professional level
  • You want medium format quality without the bulk of a traditional large-format system

A6700 (2023)

  • You want a compact, travel-friendly system without sacrificing autofocus performance
  • You're an enthusiast upgrading from an entry-level camera and ready for a more capable body
  • You shoot wildlife or sports and want APS-C reach from a lightweight kit
  • You create video content and need reliable subject and eye tracking in a small form factor

ZV-E10 (2021)

  • You're starting out as a content creator and want an affordable Sony APS-C mirrorless
  • You want the flexibility to grow your lens collection as your skills and needs develop
  • You're primarily a video creator rather than a stills photographer

Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-e10 is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm GFX 100S II (2024)A6700 (2023)ZV-E10 (2021)
Price £4,499 £999 £399
Sensor 102MP medium-format BSI CMOS (43.8 × 32.9mm) 26MP APS-C Exmor R BSI CMOS 24.2MP APS-C Exmor CMOS
Resolution 102.0MP 26.0MP 24.2MP
Video 4K/30p, 1080p/60p 4K/120p, 4K/60p oversampled, S-Log3, 10-bit 4K/30p, 1080p/120p
Autofocus Phase-detect AF with subject/face/eye detection 759-point phase-detect, AI subject recognition (human/animal/bird/vehicle) Phase-detect, 425 points, Real-time Eye AF
Stabilisation 8-stop IBIS 5-axis IBIS, 5.0 stops None (use OIS lenses)
Burst Rate 7fps 11fps mechanical, 30fps electronic 11fps
Battery Life 460 shots (CIPA) ~570 shots (CIPA) ~440 shots (CIPA)
Weight 883g body only 493g body only 343g body only
Dimensions 150.0 × 104.2 × 87.2mm 122.0 × 69.0 × 75.1mm 115.2 × 64.2 × 44.8mm
Weather Sealed Yes No No
Viewfinder 0.5" OLED EVF, 5.76M dots EVF, 2.36M dots None
Screen 3.2" tilting touchscreen 3.0" vari-angle touchscreen 3.0" fully articulating touchscreen
Mount Fujifilm GFX (G-mount) Sony E-mount Sony E-mount
Memory Cards Dual SD UHS-II Single SD UHS-II / CFexpress Type A slot Single SD UHS-I slot
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB-C (3.2), Bluetooth, Wi-Fi USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI
⚡ Compare specs side by side Fujifilm GFX 100S II prices → A6700 prices → ZV-E10 prices →

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