Fujifilm GFX 100S IIvs A7 IIIvs Sony A7R V

GearFrame · Updated March 2026

Fujifilm Fujifilm GFX 100S II Fujifilm Fujifilm GFX 100S II (2024) From £4499 Best for Commercial, studio & landscape professionals View Fujifilm GFX 100S II
VS
Sony A7 III Sony A7 III (2018) From £1699 Best for All-round photography & video View A7 III
VS
Sony Sony A7R V Sony Sony A7R V (2022) From £3899 Best for Landscape, studio & commercial View Sony A7R V

Which should you buy?

Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.

All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.

Landscape, Studio & Commercial — Sony A7R V (2022): 61 megapixels and 8-stop IBIS in a weather-sealed body — the reference resolution camera for commercial and landscape professionals.

↓ Full specifications below

Fujifilm GFX 100S II (2024)

  • You need the highest resolution available outside of a Phase One system
  • You shoot studio, fashion, landscape, or architecture at a professional level
  • You want medium format quality without the bulk of a traditional large-format system

A7 III (2018)

  • Enthusiast photographers upgrading from APS-C for the first time
  • Working photographers who need reliable AF and weather sealing
  • Anyone who shoots in low light regularly
  • Hybrid shooters needing both stills and video performance

Sony A7R V (2022)

  • You need the highest resolution in Sony's full-frame mirrorless lineup
  • You shoot landscape, architecture, product photography, or high-end fashion professionally
  • You want exceptional resolution paired with Sony's best-in-class autofocus system

Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a7 iii is the most affordable. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm GFX 100S II (2024)A7 III (2018)Sony A7R V (2022)
Price £4,499 £1,699 £3,899
Sensor 102MP medium-format BSI CMOS (43.8 × 32.9mm) 24.2MP Full-Frame Exmor R BSI CMOS 61MP full-frame BSI CMOS
Resolution 102.0MP 24.2MP 61.0MP
Video 4K/30p, 1080p/60p 4K/30p (6K oversampled), 1080p/120p slow-motion 8K/25p, 4K/60p
Autofocus Phase-detect AF with subject/face/eye detection Phase-detect, 693 points, real-time Eye AF & animal AF AI subject recognition AF, 693-point phase-detect
Stabilisation 8-stop IBIS 5-axis IBIS, 5 stops 8-stop IBIS
Burst Rate 7fps 10fps with AF/AE tracking 10fps mechanical / 7fps electronic
Battery Life 460 shots (CIPA) ~710 shots (CIPA) 530 shots (CIPA)
Weight 883g body only 565g (body, battery, card) 723g body only
Dimensions 150.0 × 104.2 × 87.2mm 126.9 × 95.6 × 73.7mm 131.3 × 96.4 × 82.4mm
Weather Sealed Yes Yes Yes
Viewfinder 0.5" OLED EVF, 5.76M dots EVF, 2.36M dots, 0.78× magnification 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.2" tilting touchscreen 3.0" tilting touchscreen, 921k dots 3.2" multi-angle touchscreen
Mount Fujifilm GFX (G-mount) Sony E-mount Sony FE (E-mount)
Memory Cards Dual SD UHS-II Dual SD (UHS-II slot 1, UHS-I slot 2) Dual CFexpress Type A / SD UHS-II
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
⚡ Compare specs side by side Fujifilm GFX 100S II prices → A7 III prices → Sony A7R V prices →

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