Fujifilm GFX 100S IIvs A7 IIIvs ZV-1 II

GearFrame · Updated March 2026

Fujifilm Fujifilm GFX 100S II Fujifilm Fujifilm GFX 100S II (2024) From £4499 Best for Commercial, studio & landscape professionals View Fujifilm GFX 100S II
VS
Sony A7 III Sony A7 III (2018) From £1699 Best for All-round photography & video View A7 III
VS
Sony ZV-1 II Sony ZV-1 II (2023) From £649 Best for Pocket vlogging View ZV-1 II

Which should you buy?

Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.

All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.

Pocket Vlogging — ZV-1 II (2023): The best pocket vlogging camera — 1-inch sensor, ultrawide zoom, flip screen, and real-time Eye AF in a shirt pocket.

↓ Full specifications below

Fujifilm GFX 100S II (2024)

  • You need the highest resolution available outside of a Phase One system
  • You shoot studio, fashion, landscape, or architecture at a professional level
  • You want medium format quality without the bulk of a traditional large-format system

A7 III (2018)

  • Enthusiast photographers upgrading from APS-C for the first time
  • Working photographers who need reliable AF and weather sealing
  • Anyone who shoots in low light regularly
  • Hybrid shooters needing both stills and video performance

ZV-1 II (2023)

  • You create vlog content solo and want reliable face tracking in a genuinely portable camera
  • You want a wide zoom range for shooting variety without ever changing lenses
  • You want clearly better image quality and stabilisation than a smartphone, simply packaged

Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-1 ii is the most affordable; only the fujifilm gfx 100s ii, a7 iii are weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification Fujifilm GFX 100S II (2024)A7 III (2018)ZV-1 II (2023)
Price £4,499 £1,699 £649
Sensor 102MP medium-format BSI CMOS (43.8 × 32.9mm) 24.2MP Full-Frame Exmor R BSI CMOS 20.1MP 1-inch Exmor RS CMOS
Resolution 102.0MP 24.2MP 20.1MP
Video 4K/30p, 1080p/60p 4K/30p (6K oversampled), 1080p/120p slow-motion 4K/30p, 1080p/120p
Autofocus Phase-detect AF with subject/face/eye detection Phase-detect, 693 points, real-time Eye AF & animal AF Phase-detect + contrast, 315 points, Real-time Eye AF
Stabilisation 8-stop IBIS 5-axis IBIS, 5 stops Optical SteadyShot (OIS)
Burst Rate 7fps 10fps with AF/AE tracking 15fps
Battery Life 460 shots (CIPA) ~710 shots (CIPA) ~260 shots (CIPA)
Weight 883g body only 565g (body, battery, card) 292g
Dimensions 150.0 × 104.2 × 87.2mm 126.9 × 95.6 × 73.7mm 105.5 × 60.0 × 43.5mm
Weather Sealed Yes Yes No
Viewfinder 0.5" OLED EVF, 5.76M dots EVF, 2.36M dots, 0.78× magnification None
Screen 3.2" tilting touchscreen 3.0" tilting touchscreen, 921k dots 3.0" fully tilting touchscreen
Mount Fujifilm GFX (G-mount) Sony E-mount Fixed zoom — 18–50mm f/1.8–4.0 equiv
Memory Cards Dual SD UHS-II Dual SD (UHS-II slot 1, UHS-I slot 2) Single SD UHS-I slot
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC USB-C, Bluetooth, Wi-Fi, 3.5mm mic input
⚡ Compare specs side by side Fujifilm GFX 100S II prices → A7 III prices → ZV-1 II prices →

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