Fujifilm GFX 100S IIvs A7 IVvs Sony RX100 VII
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Travel & Versatility — Sony RX100 VII (2019): The most versatile compact camera ever made — 24-200mm zoom, 20fps burst, and 960fps slow-motion in a jacket pocket.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Sony RX100 VII (2019)
- You want serious image quality in a camera small enough to carry absolutely everywhere
- You shoot travel, events, or street photography and want something discreet but genuinely capable
- You need fast burst shooting and reliable autofocus in the most pocketable possible package
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the sony rx100 vii is the most affordable; only the fujifilm gfx 100s ii, a7 iv are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | A7 IV (2021) | Sony RX100 VII (2019) |
|---|---|---|---|
| Price | £4,499 | £2,299 | £1,099 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS | 20.1MP 1-inch Exmor RS BSI CMOS (stacked) |
| Resolution | 102.0MP | 33.0MP | 20.1MP |
| Video | 4K/30p, 1080p/60p | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone | 4K/30p HLG, FHD/960fps super slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition | 357-point phase-detect + 425 contrast, Eye AF, tracking |
| Stabilisation | 8-stop IBIS | 5-axis IBIS, 5.5 stops | 3-stop Optical SteadyShot |
| Burst Rate | 7fps | 10fps mechanical, 30fps electronic | 20fps AF/AE tracking (90fps short burst) |
| Battery Life | 460 shots (CIPA) | ~580 shots (CIPA) | ~260 shots (CIPA) |
| Weight | 883g body only | 659g body only | 302g with battery and card |
| Dimensions | 150.0 × 104.2 × 87.2mm | 131.3 × 96.4 × 79.8mm | 101.6 × 58.1 × 42.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.78× magnification | Pop-up EVF, 2.36M dots, 0.59× magnification |
| Screen | 3.2" tilting touchscreen | 3.0" vari-angle touchscreen | 3.0" tilting touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony FE (full-frame E-mount) | Fixed Zeiss Vario-Sonnar 24-200mm f/2.8-4.5 |
| Memory Cards | Dual SD UHS-II | Dual slots: CFexpress Type A + SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, NFC |
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