Fujifilm GFX 100S IIvs A7Cvs ZV-E10 II
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Compact Travel & Content Creation — A7C (2020): The A7C proves full-frame doesn't have to be bulky. Excellent battery life, reliable Eye AF and a vari-angle screen in a pocketable body is a compelling combination for travel and content creators. The A7C II improved on it, but the original remains a strong value buy.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
A7C (2020)
- Travel photographers who want full-frame in the smallest possible body
- Content creators who need a flip screen and reliable Eye AF
- Photographers upgrading from APS-C who want to keep a compact kit
- Vloggers who need 4K and great battery life on the road
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-e10 ii is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | A7C (2020) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £4,499 | £1,299 | £679 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP Full-Frame Exmor R BSI CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 102.0MP | 24.2MP | 26.0MP |
| Video | 4K/30p, 1080p/60p | 4K/30p (oversampled), 1080p/120p slow-motion, S-Log2/S-Log3 | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect, 693 points, real-time Eye AF & animal AF | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 8-stop IBIS | 5-axis IBIS, 5 stops | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 7fps | 10fps with AF/AE tracking | 11fps |
| Battery Life | 460 shots (CIPA) | ~740 shots (CIPA) — outstanding for a Sony mirrorless | ~570 shots equivalent |
| Weight | 883g body only | 509g (body, battery, card) | 293g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 124.0 × 71.1 × 59.7mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | None built-in — use rear screen or accessory EVF | None |
| Screen | 3.2" tilting touchscreen | 3.0" vari-angle touchscreen, 921k dots | 3.0" fully articulating vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony E-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-II | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth, NFC | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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