Fujifilm GFX 100S IIvs Sony RX100 VIIvs ZV-E10
Fujifilm
Fujifilm GFX 100S II (2024)
From £4499
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Travel & Versatility — Sony RX100 VII (2019): The most versatile compact camera ever made — 24-200mm zoom, 20fps burst, and 960fps slow-motion in a jacket pocket.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Fujifilm GFX 100S II (2024)
- You need the highest resolution available outside of a Phase One system
- You shoot studio, fashion, landscape, or architecture at a professional level
- You want medium format quality without the bulk of a traditional large-format system
Sony RX100 VII (2019)
- You want serious image quality in a camera small enough to carry absolutely everywhere
- You shoot travel, events, or street photography and want something discreet but genuinely capable
- You need fast burst shooting and reliable autofocus in the most pocketable possible package
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the zv-e10 is the most affordable; only the fujifilm gfx 100s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Sony RX100 VII (2019) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £4,499 | £1,099 | £399 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.1MP 1-inch Exmor RS BSI CMOS (stacked) | 24.2MP APS-C Exmor CMOS |
| Resolution | 102.0MP | 20.1MP | 24.2MP |
| Video | 4K/30p, 1080p/60p | 4K/30p HLG, FHD/960fps super slow-motion | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect AF with subject/face/eye detection | 357-point phase-detect + 425 contrast, Eye AF, tracking | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 8-stop IBIS | 3-stop Optical SteadyShot | None (use OIS lenses) |
| Burst Rate | 7fps | 20fps AF/AE tracking (90fps short burst) | 11fps |
| Battery Life | 460 shots (CIPA) | ~260 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 883g body only | 302g with battery and card | 343g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 101.6 × 58.1 × 42.8mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | Pop-up EVF, 2.36M dots, 0.59× magnification | None |
| Screen | 3.2" tilting touchscreen | 3.0" tilting touchscreen | 3.0" fully articulating touchscreen |
| Mount | Fujifilm GFX (G-mount) | Fixed Zeiss Vario-Sonnar 24-200mm f/2.8-4.5 | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Single SD UHS-I slot | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, NFC | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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